Strategy and Business Intelligence in Serving Pilgrims
This session highlights how strategy and business intelligence can be harnessed to elevate the experience of the Guests of Allah (Hajj and Umrah pilgrims), and to empower public, private, and third-sector entities to deliver exceptional services.
The speaker will showcase how strategic planning, data analytics, and integrated governance contribute to evidence-based decision-making, enhance service quality, and facilitate seamless access to the Two Holy Mosques. This is achieved through coordination with over 70 governmental, private, and non-profit entities, reinforcing operational sustainability and reflecting the Kingdom’s high standard image in serving all pilgrims.
Arabic
Hajj Talk Stage - Innovation Zone
Speaker
Eng. Hasan Bashammakh
VP of Strategy, Governance & Business Intelligence at Pilgrim Experience Program (PEP)