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WORKSHOPS

The workshops are structured to present functional and specialized training across various fields relevant to the Hajj ecosystem. These programs aim to enhance skill sets, qualify personnel, and develop local expertise for those working in or interested in the Hajj sectors. Additionally, they focus on increasing knowledge and skill awareness among participants from various countries.

AGENDA

WORKSHOPS AGENDA


DAY 1   9 NOVEMBER 2025

National Anthem

Opening Ceremony

Welcoming Speech

Inaugural Session



DAY 2   10 NOVEMBER 2025
  10:30 AM - 12:00 PM
90 min

Enhancing Local Contribution in the Hajj Ecosystem: Opportunities and Challenges
This awareness and orientation workshop aims to enhance understanding of the importance of local value creation in achieving Vision 2030. It highlights how empowering national industries and suppliers drives economic growth and sustainability, and showcases the initiatives and opportunities available to Saudi producers and international investors within the Hajj and Umrah ecosystem.

Arabic
Room 3
  10:30 AM - 12:00 PM
Local Content and Government Procurement Authority

Speaker

Mr. Albaraa Alghamdi
Business Development Manager, Local Content and Government Procurement Authority
  10:30 AM - 12:00 PM
90 min

Practical Application of First Aid
The First Aid Workshop aims to raise community awareness on the importance of early emergency response by equipping participants with essential knowledge and basic skills to provide initial care before medical teams arrive, helping build a confident and responsible community in critical situations.

Arabic
Room 1
  10:30 AM - 12:00 PM
Medical Services at the Ministry of Interior

Speakers

Mr. Faisal Alzahrani
Senior Emergency Medical Services Specialist ، Ministry of Interior
Mr. ‏Tariq Alharbi
Senior Emergency Medical Services Specialist ، Ministry of Interior
  10:30 AM - 12:00 PM
90 min

Leveraging Digital Platforms to Transform the Hajj Ecosystem
This workshop explores the pivotal role of digital platforms in transforming the Hajj ecosystem, with a particular focus on “Nusuk Masar” as a flagship model of digital innovation and integration. The platform facilitates thousands of contracts between Pilgrims Affairs Offices and service providers, seamlessly connecting the transportation, accommodation, catering, and grouping sectors within a unified, efficient, and transparent digital environment. The session further examines how the platform positions Makkah as a leading digital hub that harnesses data to drive economic growth, improve service quality, and expand investment opportunities. In addition, it highlights the role of artificial intelligence and predictive analytics in turning Hajj data into proactive insights and data-driven initiatives.

Arabic
Room 4
  10:30 AM - 12:00 PM
Ministry of Hajj and Umrah E-Services Pathways Department

Speaker

Mr. Fawaz Nashar
Executive Director of Electronic Pathways, Ministry of Hajj and Umrah
  10:30 AM - 12:00 PM
90 min

Nusuk Card for a Seamless Hajj Journey
The workshop showcases the journey of the Nusuk Card in enriching the Hajj experience, from the planning stage to the pilgrim’s arrival and departure. As a constant companion throughout the journey, the card ensures a safe, smooth, and seamless pilgrimage.

Arabic
Room 2
  10:30 AM - 12:00 PM
Planning and Digital Transformation Agency at The Ministry of Hajj and Umrah

Speaker

Ms. Yara Alharthi
Digital Transformation Specialist, Ministry of Hajj and Umrah
  12:30 PM - 02:30 PM
120 min

Transportation and Mobility in Hajj and Umrah
The workshop aims to improve the efficiency and integration of the Hajj and Umrah transportation ecosystem through innovative mobility solutions that reduce travel time, enhance coordination, and elevate the overall pilgrim experience.

Arabic
Room 4
  12:30 PM - 02:30 PM
The Royal Commission for Makkah City and Holy Sites

Speaker

Brig. Gen. Dr. Mohammed Alqarni
Director General of Hajj and Umrah at the General Transport Center، Royal Commission for the Holy Sites
  12:30 PM - 02:30 PM
120 min

Introducing Hajj+: Expanding the Pilgrim Experience
This workshop introduces the Hajj+ initiative and focuses on empowering licensed organizers to design packages that incorporate visits to historical, cultural, and touristic landmarks - enriching the pilgrim experience beyond the rituals.

English
Room 1
  12:30 PM - 02:30 PM
Ministry of Hajj and Umrah International Partnerships Department (Market Enablement)

Speaker

Mr. Abdullah Zarea
General Director of International Partnerships, Ministry of Hajj and Umrah
  12:30 PM - 02:30 PM
120 min

Digital Content Roadmap for the Hajj Ecosystem
This specialized workshop aims to align the awareness and communication strategy, along with the digital publishing calendar of the Pilgrim Awareness Center, across social media platforms, with the overarching plans and directions of related entities within the Hajj ecosystem.

Arabic
Room 3
  12:30 PM - 02:30 PM
Ministry of Hajj and Umrah Pilgrim Awareness Center

Speaker

Ms. Rawan Al-Assaf
Marketing and Partnerships Director، Pilgrims Awareness Center
  12:30 PM - 02:30 PM
120 min

Fikr for the Two Holy Mosques: Turning Ideas into Impact
This workshop offers a unique journey at the intersection of innovation and service to pilgrims, showcasing the Innovation Diwan’s experience in developing practical solutions that benefit millions of pilgrims. It then explores how to transform ideas into working prototypes using artificial intelligence through clear, hands-on steps.

Arabic
Room 2
  12:30 PM - 02:30 PM
Mohammed bin Salman Foundation "Misk"

Speaker

Mr. Abdullah AlJehani
Founder of Jazalah and Consultant in Artificial Intelligence and Innovation at Misk Foundation
  03:30 PM - 05:30 PM
120 min

Innovation in Hajj Logistics: From Smart Planning to an Integrated Experience
This workshop explores innovation in Hajj logistics by showcasing modern technological solutions in transportation, crowd management, and enhancing the pilgrim experience. Delivered through an interactive format, it combines scientific presentations, brainstorming sessions, and simulation exercises to design practical, real-world solutions. The session also highlights the role of entrepreneurship and emerging technologies such as artificial intelligence (AI) and the Internet of Things (IoT) in improving services and ensuring seamless movement. It targets professionals in operational sectors and entrepreneurs, in alignment with Saudi Vision 2030 objectives to elevate the quality of Hajj services.

Arabic
Room 3
  03:30 PM - 05:30 PM
Saudia Airlines

Speaker

Mr. Mazen Althakeer
Executive Director of Hajj and Umrah at Saudia Airlines
  03:30 PM - 05:30 PM
120 min

Cybersecurity in the Hajj Ecosystem: Protecting Personal Data and Ensuring Secure Operations
This workshop provides participants with a comprehensive understanding of personal data types and the cybersecurity threats associated with them. It introduces practical techniques, technologies, and policies for safeguarding sensitive information within the Hajj ecosystem. By the end of the session, participants will be able to differentiate between various types of data, including sensitive pilgrim information; assess risks to personal data across web and network environments; apply security technologies such as encryption to mitigate cyberattacks; and implement internal policies and operational best practices that reduce exposure to cybersecurity threats.

Arabic
Room 2
  03:30 PM - 05:30 PM
Ithraa Aldeyafa

Speaker

Dr. Ayman Alharbi
Advisor at the Research and Consulting Institute at Umm Al-Qura University
  03:30 PM - 05:30 PM
120 min

Compliance in Serving the Pilgrims: Implementing ISO 37301 for Hajj-Related Establishments
This workshop explores the Compliance Management System (ISO 37301) and its significance within the Hajj ecosystem. It introduces the standard’s scope, objectives, structure, and key requirements, along with the operational processes necessary for effective implementation. The session also highlights the benefits of adopting the standard for small and medium-sized enterprises (SMEs), examines the challenges these organizations may face, and presents practical strategies to enhance compliance and strengthen institutional performance.

Arabic
Room 1
  03:30 PM - 05:30 PM
Saudi Standards, Metrology and Quality Organization (SASO)

Speaker

Mr. Mohammed Bahashwan
Head of Small and Medium Enterprises Support Department at the Saudi Standards, Metrology and Quality Organization
  03:30 PM - 05:30 PM
120 min

Human Rights Applications in Serving the Pilgrims
This workshop focuses on raising awareness of human rights in the Kingdom of Saudi Arabia and their practical implementation within the Hajj service sector. It outlines the national laws and regulations that safeguard these rights and provides practical guidelines for professionals to ensure an exceptional pilgrim experience that respects human rights principles and complies with all relevant regulations and standards.

Arabic
Room 4
  03:30 PM - 05:30 PM
Ministry of Hajj and Umrah General Department of Legal Affairs

Speaker

Ms. Salwa Al-Otaibim
Assistant Legal Advisor at the Ministry of Hajj and Umrah
  06:00 PM - 07:30 PM
90 min

Weather and Climate During Hajj: Awareness and Preparedness
This workshop introduces participants to the prevailing climatic conditions during the Hajj season and raises awareness of potential weather hazards such as heat, rain, wind, and dust. It aims to equip field agencies with the knowledge and tools to respond effectively to varying weather conditions, ensuring the safety of pilgrims. The session also promotes a culture of prevention and encourages responsible behavioral practices among both pilgrims and field personnel.

Arabic
Room 4
  06:00 PM - 07:30 PM
National Center for Meteorology (NCM)

Speaker

Dr.Turki Habeebullah
General Manager of the Research, Development, and Innovation Department at the National Center for Meteorology
  06:00 PM - 07:30 PM
90 min

Nusuk Masar Journey for Service Providers
This workshop focuses on reviewing the operational workflow of the Nusuk Masar platform and highlighting the new procedures introduced for the Hajj 1447 AH season. It also outlines the key stages of platform operations, and addresses the challenges encountered during the 1446 AH season, presenting the proposed solutions and improvements for the upcoming cycle.

Arabic
Room 1
  06:00 PM - 07:30 PM
Agency for Planning and Digital Transformation

Speaker

Ms. Hanouf Al-Sudairi
Information Technology Specialist at the Ministry of Hajj and Umrah
  06:00 PM - 07:30 PM
90 min

Sustainability of Historical Sites and Investment Trends to Enrich the Pillgrims Experience
This workshop aims to showcase key historical sites and cultural destinations in Makkah and Madinah while highlighting emerging investment trends that enhance service quality and enrich the overall pilgrim experience.

Arabic
Room 3
  06:00 PM - 07:30 PM
The Pilgrim Experience Program

Speakers

ِEng. Abdulmajeed Al-Qibli
Senior Manager at the Destinations Department, Pilgrims Service Program
Ms. Hanan Al-Marri
Senior Manager, Business Development, Pilgrims Service Program
  06:00 PM - 07:30 PM
90 min

Infrastructure and Facility Technologies at Mina
This workshop focuses on addressing the challenges and exploring the development opportunities of technological infrastructure in Mina. It aims to enhance crowd management and improve pilgrim services through high-quality Wi-Fi networks, artificial intelligence (AI) applications, and Internet of Things (IoT) solutions. The session also highlights opportunities for system integration across Hajj platforms, including smart monitoring systems, the Nusuk Card, and crowd management technologies.

Arabic
Room 2
  06:00 PM - 07:30 PM
Digital Project Management – Ministry of Hajj and Umrah

Speaker

Mr. Magdy Sorour
Digital Projects Manager at the Ministry of Hajj and Umrah
  08:00 PM - 09:00 PM
60 min

Empowering the Private Sector in the Pilgrim Healthcare System: Quality, Efficiency, and Sustainability
This session presents a proposed operational framework for the medical care program for pilgrims and Pilgrims Affairs Offices for the 1447 AH / 2026 Hajj season, outlining the role of the private sector in enhancing service quality, operational efficiency, and long-term sustainability within the healthcare ecosystem.

Arabic
Room 1
  08:00 PM - 09:00 PM
Saudi German Health Group

Speaker

Dr. Hani Baroom
Emergency Consultant, Deputy Executive Medical Director – Saudi German Hospitals Group
  08:00 PM - 09:00 PM
60 min

Designing a Delightful and Exceptional Pilgrim Experience
This workshop addresses the concept of delighting the pilgrims by shifting from basic satisfaction to a deeper state of joy and reassurance, through the creation of a holistic and exceptional Hajj and Umrah experience. It places the pilgrim at the heart of the design process, integrating the key dimensions that shape the experience - spiritual, temporal, spatial, organizational, and human - with the six pillars of delight: emotion, human interaction, problem-solving, sensory engagement, timing, and control. The session also aims to translate pilgrim needs and challenges into opportunities for innovation and distinctive services that elevate the overall experience and support the objectives of Saudi Vision 2030.

Arabic
Room 2
  08:00 PM - 09:00 PM
General Authority for the Care of the Grand Mosque and the Prophet’s Mosque

Speaker

Dr. Ammar Attar
Director General of Guest Experience Improvement Department at the General Authority for the Care of the Two Holy Mosques
  08:00 PM - 09:00 PM
60 min

From Coverage to Impact: Media in the Service of the Pilgrims
This workshop discusses best practices for crafting impactful media narratives, developing effective mechanisms to counter misinformation, and transforming field coverage into inspiring stories that showcase the core values of facilitation, organization, service, and collaboration that define the Hajj season.

Arabic
Room 3
  08:00 PM - 09:00 PM
General Authority of Media Regulation

Speaker

Mr. Hamzah Al-Gobishe
Director General of Branches at the General Authority for Media Regulation and General Supervisor of the Hajj Committee
  08:00 PM - 09:00 PM
60 min

Developing Skills to Design Awareness Programs for Pilgrims
This interactive training workshop presents the company’s initiative to integrate hospitality teams within its headquarters, enhancing efficiency, coordination, and communication among staff serving the pilgrims. It aims to improve service quality, supervision, and operational oversight, while enriching the pilgrim experience through the development of awareness programs that address religious, health, behavioral, organizational, and technological dimensions. The workshop also explores the use of artificial intelligence and interactive tools to train personnel and elevate the overall quality of pilgrim services.

Arabic
Room 4
  08:00 PM - 09:00 PM
Al Rajhi Commercial Support Services Company

Speaker

Mr. Abdulsalam Al-Hubaishi
Director of Awareness Programs at Alrajhi Commercial Support Services Company
DAY 3   11 NOVEMBER 2025
  10:30 AM - 12:00 PM
90 min

Corporate Social Responsibility in Accordance with the International Standard ISO 26000
This workshop introduces ISO 26000, an international standard that guides organizations in embedding social responsibility into their operations and stakeholder relationships. It encompasses key areas including human rights, labor practices, environmental responsibility, fair operating practices, consumer issues, and community involvement.

Arabic
Room 3
  10:30 AM - 12:00 PM

Saudi Standards, Metrology and Quality Organization

Speaker

Mr. Abdulsalam Sardar
Head of Technical Consulting at the Saudi Standards, Metrology and Quality Organization
  10:30 AM - 12:00 PM
90 min

Customs Services to Facilitate the Pilgrim’s Journey
This workshop provides an overview of the customs services offered by the Zakat, Tax and Customs Authority to facilitate and streamline the arrival procedures for pilgrims across all land, air, and sea entry points into the Kingdom.

Arabic
Room 4
  10:30 AM - 12:00 PM

Zakat, Tax and Customs Authority

Speaker

Mr. Abdulrazzaq Al-Zahrani
Consultant at the Zakat, Tax and Customs Authority
  10:30 AM - 12:00 PM
90 min

From the Airport to the Holy Sites: Streamlining the Journey through the “Traveler Without Luggage” Service
This introductory workshop presents the “Traveler Without Luggage” service, which has been approved for implementation across all airports in the Kingdom designated for Hajj operations, serving pilgrims arriving and departing to ensure a more seamless travel experience.

Arabic
Room 2
  10:30 AM - 12:00 PM

Matarat Holding Company

Speakers

Mr. Mohammed Khairuddin
Executive Director of Operations Readiness Assurance at Saudi Airports Holding Company
Dr. Hisham Maghrabi
Director of Operational Readiness for External Areas at Saudi Airports Holding Company
  10:30 AM - 12:00 PM
90 min

Safety Conditions and Requirements in the Holy Sites
This combined session focuses on reinforcing a safety culture across the holy sites by applying top security and health standards, while highlighting the role of modern technologies in risk reduction. It also aims to raise staff awareness and enhance safety practices throughout the Hajj seasons.

Arabic
Room 1
  10:30 AM - 12:00 PM

General Directorate of Civil Defense at Ministry of Interior

Speakers

Mr. Mohammed Khairuddin
Executive Director of Operations Readiness Assurance at Saudi Airports Holding Company
Captain Eng. Turki Al-Mutairi
Director of Populated Areas Department، Ministry of Interior
  12:30 PM - 02:30 PM
120 min

The Role of the Ministry of Interior in Promoting Volunteer Work to Serve Pilgrims
‏This workshop highlights the pioneering role of the Ministry of Interior in promoting a culture of volunteerism during the Hajj season. It showcases key field initiatives, organizational frameworks, and the positive impact of volunteering on enhancing service quality for pilgrims، in alignment with Saudi Vision 2030

Arabic
Room 1
  12:30 PM - 02:30 PM

Ministry of Interior Department of Volunteer Work and Community Partnership

Speaker

Dr. Rajeh Al Alajmi
head of volunteering and Community Partnership Department، Ministry of Interior
  12:30 PM - 02:30 PM
120 min

Inspirational Professional Leadership for Volunteer Teams
This workshop explores the leadership framework for volunteer teams serving during Hajj and Umrah, highlighting the leader’s role in forming, guiding, and inspiring teams to perform their duties effectively. The session emphasizes how effective leadership contributes to enhancing and enriching the experience of pilgrims throughout their journey.

Arabic
Room 3
  12:30 PM - 02:30 PM

King Khalid University

Speaker

Prof. Dr. Misfer Al-Wada’i
CEO of the Applied College at King Khalid University
  12:30 PM - 02:30 PM
120 min

Project Management in the Hajj Sector: Enriching a Timeless Experience
This workshop aims to refine and adapt the Agile Project Management model used in the Hajj sector, enabling real-time responses to emerging challenges and ultimately enhancing and preserving the pilgrim experience.

Arabic
Room 4
  12:30 PM - 02:30 PM

Ministry of Hajj and Umrah – Ministry Agency for Hajj Affairs

Speaker

Mr. Ahmed Bahussein
Director of the Projects Office at the Ministry Agency for Hajj Affairs
  12:30 PM - 02:30 PM
120 min

Digital Transformation and Innovation in Serving Pilgrims: From Experience to a Sustainable Future
This workshop presents innovative technologies that elevate the Hajj and Umrah experience end-to-end, showcasing how AI, IoT, data analytics, and digital platforms improve service quality and efficiency in alignment with Saudi Vision 2030 and sustainability objectives.

Arabic
Room 2
  12:30 PM - 02:30 PM

National Center for Environmental Compliance Monitoring

Speaker

Dr. Abdulrahman Shams
Assistant Deputy Minister for Umrah affairs
  03:30 PM - 05:30 PM
120 min

Infographics: The Art That Speaks
The workshop highlights the importance of visual language in conveying information quickly and effectively by introducing participants to visual balance and the optimal use of elements and imagery in accordance with professional standards that ensure high-quality output. The workshop aims to showcase best practices and established professional criteria in visual communication.

Arabic
Room 4
  03:30 PM - 05:30 PM

Ministry of Media Government Communication Center

Speaker

Mr. Azzam Al-Omari
Design Director at the Government Communication Center
  03:30 PM - 05:30 PM
120 min

Designing Digital Services for the Pilgrims
This workshop addresses the principles of service design for pilgrims, focusing on delivering innovative and reliable digital solutions that ensure quality, transparency, and an enhanced pilgrim experience. It highlights how digital transformation can be effectively leveraged to elevate service standards across the Hajj and Umrah ecosystem.

Arabic
Room 2
  03:30 PM - 05:30 PM

Ministry of Hajj and Umrah Agency for Planning and Digital Transformation

Speaker

Mr. Hamed Al-Malki
Supervisor of the Hajj Systems and Data Center and Director of the Nusk Card Program at the Ministry of Hajj and Umrah
  03:30 PM - 05:30 PM
120 min

Food Safety and Sustainability in the Hajj Environment: Innovative Solutions to Feed Millions
This workshop focuses on food safety and sustainability in catering for pilgrims, showcasing innovative solutions and best practices to reduce food waste, enhance pilgrim satisfaction, and support the objectives of Saudi Vision 2030.

Arabic
Room 3
  03:30 PM - 05:30 PM

King Abdulaziz University

Speaker

Dr. Huda Wazzan
Assistant Professor at the College of Human Sciences and Design, King Abdulaziz University
  03:30 PM - 05:30 PM
120 min

The Pilgrim Experience During the Hajj Season and the Impact of Effective Training Under Saudi Vision 2030
This workshop aims to examine the pilgrim experience throughout the Hajj season, identifying key challenges and opportunities within the framework of Saudi Vision 2030. It also highlights the foundations of effective training for employees and volunteers across the Hajj ecosystem to enhance performance and ensure lasting impact.

Arabic
Room 1
  03:30 PM - 05:30 PM

The Pilgrim Experience Program

Speakers

Mr. Hatem Al-Harbi
General Manager of Makkah Haram Experience at the Pilgrims Service Program
Ms. Rahaf Muhalhal
Assistant Manager of Makkah Haram Experience at the Pilgrims Service Program
  06:00 PM - 07:30 PM
90 min

Assessment of Health Data Management in Hajj and Umrah: Gaps and Opportunities for Improvement
This workshop focuses on enhancing health data management during the Hajj and Umrah seasons by assessing current practices, identifying challenges and opportunities, and exploring ways to strengthen data governance and real-time analytics. It also highlights the use of advanced technologies such as artificial intelligence to improve the efficiency, adaptability, and overall resilience of the healthcare ecosystem.

Arabic
Room 1
  06:00 PM - 07:30 PM

Institute of Research and Consulting Studies – Umm Al-Qura University

Speakers

Dr. Mahmoud Al-Rijal
Assistant Professor, College of Medicine, Umm Al-Qura University
Dr. Mohammed Imam
Assistant Professor, College of Medicine, Umm Al-Qura University
  06:00 PM - 07:30 PM
90 min

Community Engagement Model in the Hajj and Umrah System
This workshop presents an innovative model for community engagement that supports the Hajj and Umrah ecosystem through strategic partnerships and social participation, transforming community interaction into meaningful added value for the pilgrims.

Arabic
Room 2
  06:00 PM - 07:30 PM

Nusuk Non-Profit Foundation

Speakers

Mr. Majed Al-Rubaizi
Consultant at Nusuk Non-Profit Foundation
Eng. Saleh Al-Shalawi
Consultant at Nusuk Non-Profit Foundation
  06:00 PM - 07:30 PM
90 min

Qualification of Hospitality Centers – Towards an Exceptional Experience for the Pilgrims
The workshop presents an overview of the Hospitality Centers Staff Development Program by highlighting its objectives, overall framework, phases, and the instructional design methodologies adopted. It also highlights the regulatory framework of the program, and its impact on enhancing workforce competencies in the sector and achieving excellence in serving the pilgrims.

Arabic
Room 3
  06:00 PM - 07:30 PM

Ministry of Hajj and Umrah – Licensing and Training Center for Workers in the Pilgrims Service Sector

Speakers

Mr. Faisal Al-Ghamdi
Project Manager, Hospitality Centers Qualification – Ministry of Hajj and Umrah
Mr. Salman Al-Anzi
Executive Director, Emdad Academy
  06:00 PM - 07:30 PM
90 min

Empowering Hajj through Artificial Intelligence: From Concept to Implementation
This workshop focuses on exploring the applications of artificial intelligence to enhance the efficiency and overall experience of Hajj. It features a presentation of emerging trends, a hands-on ideation activity to develop innovative AI use cases, and a discussion on defining the next steps for implementation.

Arabic
Room 4
  06:00 PM - 07:30 PM

EY

Speaker

Ms. Hanadi Wali
Senior Director – Data and Artificial Intelligence Consulting at EY
  08:00 PM - 09:00 PM
60 min

Managing External Area Operations and Transportation for Group Movements of Hajj and Umrah Visitors
This workshop aims to introdude, discuss, and enhance operational mechanisms to improve efficiency and coordination in managing external areas and transportation services. It promotes the exchange of expertise among relevant departments, and addresses key challenges and proposed solutions to elevate the quality of services provided to Hajj and Umrah visitors.

Arabic
Room 2
  08:00 PM - 09:00 PM

Jeddah Airports

Speaker

Mr. Hazaa Owaidah
GM Landside and transportation Operation at Jeddah Airports
  08:00 PM - 09:00 PM
60 min

Prevention of Infections and Common Injuries During Hajj
This workshop focuses on raising awareness and strengthening the skills of personnel working during the Hajj season in preventing infections and common injuries. It features practical training led by experts in public health and preventive medicine, aimed at enhancing preparedness and ensuring the safety and well-being of pilgrims.

Arabic
Room 1
  08:00 PM - 09:00 PM

Public Health Authority Public Health Academy

Speakers

Dr. Thamer Bakhamis
Preventive Medicine Consultant at the Public Health Authority
Dr. Muhannad Aloraini
Preventive Medicine Consultant at Public Health Academy
  08:00 PM - 09:00 PM
60 min

Effective Field Awareness Strategies
A specialized workshop aimed at enhancing the effectiveness of spatial awareness at pilgrims’ gathering points by enabling participants to identify the most suitable channels, tools, and awareness messages for each location to achieve the desired impact.

Arabic
Room 3
  08:00 PM - 09:00 PM

Ministry of Hajj and Umrah The Pilgrim Awareness Centre

Speakers

Mr. Abdulwahab Al-Qarni
Practicing Administrative Development Specialist at the Pilgrims Awareness Center
Ms. Salma Baqdhoud
Director of Design and Artistic Production Unit at the Pilgrims Awareness Center
  08:00 PM - 09:00 PM
60 min

Efficiency and Innovation: Delivering the Smart Operations Model in the Holy Sites
The workshop showcases the digital transformation of the Comprehensive Service Center “Tasleem” in the Holy Sites, highlighting its transition from traditional paper-based methods to a fully integrated digital system. This transformation includes licensing systems, field monitoring, and interactive dashboards, along with the use of GPT-based tools to support decision-making and accelerate data access. It also employs GIS technologies and real-time notifications to enhance operational efficiency and service quality, while shedding light on the development journey, innovations supporting the upcoming Hajj season, and efforts to strengthen integration among entities operating in the Holy Sites.

Arabic
Room 4
  08:00 PM - 09:00 PM

Kidana Development and Investment Company

Speaker

Mr. Shaker Al-Sharif
Director - Tasleem Cust. Care Center at Kadana Development and Improvement Company
DAY 4   12 NOVEMBER 2025
  10:30 AM - 12:00 PM
90 min

Privatization and Public-Private Partnership in the Healthcare Sector
This session aims to enhance understanding of privatization and public-private partnerships, with a particular focus on the healthcare sector. It highlights local and international case studies that support the objectives of Saudi Vision 2030, which seek to empower the private sector and elevate the quality of healthcare services.

Arabic
Room 2
  10:30 AM - 12:00 PM

King Abdulaziz University

Speaker

Dr. Jaber Al-Salah
Associate Professor and Consultant in Privatization at King Abdulaziz University
  10:30 AM - 12:00 PM
90 min

How Data Shapes Smarter Decisions for a More Successful Hajj Season
This workshop highlights the vital role of data in shaping effective decision-making within the Hajj ecosystem. It explores how numbers and field insights can be transformed into practical decisions that enhance operational efficiency and improve the pilgrims’ overall experience. The session also discusses the applications of industrial engineering and statistical analysis on large-scale satisfaction and quality data, showcasing real examples of how data-driven insights can support policy development and performance improvement.

Arabic
Room 3
  10:30 AM - 12:00 PM

Moasherat Company

Speakers

Prof. Hamoud Al-Dosari
Member of the Expert Committee at Moasherat Company
Dr. Mohammed Al-Nabhan
Member of the Expert Committee at Moasherat Company
  10:30 AM - 12:00 PM
90 min

Compliance in the Hajj Ecosystem: From Oversight to Empowerment
This session aims to promote a culture of self-compliance and shift from the traditional concept of oversight to a proactive work environment that fosters shared responsibility and voluntary adherence to regulations and standards.

Arabic
Room 4
  10:30 AM - 12:00 PM

Ministry of Hajj and Umrah – Compliance Center

Speaker

Mr. Nafi Al-Harbi
General Director of Performance Development and Management, Compliance Center
  10:30 AM - 12:00 PM
90 min

Enrichment Products and Experiences to Enhance the Visitor Experience
This workshop aims to reinforce the role of the Destination Management Office (DMO) in positioning Makkah as a destination offering a holistic experience that blends spirituality and enrichment. It focuses on aligning roles and objectives, integrating with distribution platforms, and adopting unified visitor experience standards. The session also highlights efforts to develop a product portfolio for both business partners and end users, and to open new channels for partnerships and memoranda of understanding.

Arabic
Room 1
  10:30 AM - 12:00 PM

The Royal Commission for Makkah City and Holy Sites

Speaker

Mr. Khalid Kurdi
Director General of the Destination Management Office at the Royal Commission for Makkah City and Holy Sites
  12:30 PM - 02:30 PM
120 min

ISO 41001 Facility Management System Requirements
This workshop focuses on introducing participants to the concept of Facility Management and its importance in enhancing organizational efficiency and ensuring long-term sustainability. It provides a comprehensive explanation of the requirements of the international standard ISO 41001, including the scope of the standard, its objectives, key requirements, and the benefits of implementation, particularly for small and medium-sized enterprises. The workshop will also address common challenges and practical solutions, present a phased implementation plan with examples of successful strategies, and highlight supporting technological tools that enable effective application.

Arabic
Room 1
  12:30 PM - 02:30 PM

Saudi Standards, Metrology and Quality Organization (SASO)

Speaker

Mr. Mohammed ALGabasani
Senior Laboratory Analyst at Saudi Standards, Metrology and Quality Organization (SASO)
  12:30 PM - 02:30 PM
120 min

Collaborative Outsourcing: Opportunities and Challenges
The workshop focuses on the experience of collaborative outsourcing among government entities, funding bodies, and non-profit organizations. It highlights various models and challenges with the goal of developing recommendations to enhance a framework that supports the pilgrims services market.

Arabic
Room 4
  12:30 PM - 02:30 PM

National Center for Non-Profit Sector Development

Speaker

Eng. Mishari Al-Turaif
General Manager of Service and Business Outsourcing at National Center for Non-Profit Sector Development
  12:30 PM - 02:30 PM
120 min

Technological Integration Between Transportation, Housing, and Service Centers to Enhance the Pilgrim Experience
This workshop presents an integrated solution, tested during the previous Hajj season, that connects pilgrims’ travel information with service centers and accommodation facilities to ensure swift check-in and timely preparation of rooms and meals upon arrival. The next phase focuses on automating room allocation within the system to streamline the activation and distribution of Nusuk cards, further enhancing the efficiency and overall pilgrim experience.

Arabic
Room 3
  12:30 PM - 02:30 PM

Al Bait Guests

Speaker

Dr. Omar Ayyoub
Director of Business Development and Information Technology at Al Bait Guests
  12:30 PM - 02:30 PM
120 min

Applied Programs for Developing and Training National Talents in the Hajj Sector
The workshop aims to highlight the role of applied programs in developing and qualifying national talents to meet the labor market needs in the Hajj and Umrah sector. It focuses on bridging applied education outcomes with practical field skills and showcasing the role of applied colleges in providing training programs that enhance the quality of services offered to the pilgrims.

Arabic
Room 2
  12:30 PM - 02:30 PM

University of Jeddah – Applied College

Speaker

Dr. Noura Al-Shehri
Chief Executive Officer, Applied College – University of Jeddah
  03:30 PM - 05:30 PM
120 min

Analyzing Pilgrim Satisfaction Indicators: Development Strategies and Beneficiary Satisfaction Measurement
The workshop focuses on analyzing satisfaction data of Hajj and Umrah visitors, while showcasing the Ministry of Hajj and Umrah’s efforts in enhancing service quality. It also highlights the latest global methodologies for measuring pilgrim satisfaction, aimed at enhancing competitiveness and service excellence among providers.

Arabic
Room 3
  03:30 PM - 05:30 PM

General Department for Beneficiary Satisfaction Measurement

Speakers

Eng. Shorouq Al-Madwahi
Director of Planning Department at General Department for Beneficiary Satisfaction Measurement
Ms. Fatimah Al-Otaibi
Director of Operations Department at General Department for Beneficiary Satisfaction Measurement
  03:30 PM - 05:30 PM
120 min

Innovation and Interactive Storytelling in the History of Hajj
This workshop explores the history of Hajj as a model of digital innovation, transforming historical sources into interactive experiences and narratives. It also discusses the opportunities and challenges of documenting history through modern, technology-driven approaches.

Arabic
Room 2
  03:30 PM - 05:30 PM

King Abdulaziz Foundation for Research and Archives (Darah)

Speaker

Dr. Maha Al-Khushayl
University Professor and Consultant at King Abdulaziz Foundation
  03:30 PM - 05:30 PM
120 min

Proactive Preparedness: Balancing Data Accuracy and Operational Efficiency
This workshop aims to enhance the efficiency of staff in Pilgrims Affairs Offices and service providers by strengthening their capacity to deliver high-quality pilgrim services. It emphasizes the importance of proactive planning and collaboration to alleviate burdens on pilgrims and overcome challenges that can only be addressed through effective early preparedness.

Arabic
Room 1
  03:30 PM - 05:30 PM

Operational Support Management

Speaker

Dr. Ahmed Humaid
Director of Operational Support Management at the Ministry of Hajj and Umrah
  03:30 PM - 05:30 PM
120 min

Enhancing the Pilgrim Experience Through Nusuk Inaya Services
This workshop introduces Nusuk Inaya, outlining its development stages, core offerings, and value-added services designed to enrich the pilgrim experience and create a spiritual journey that exceeds expectations.

Arabic
Room 4
  03:30 PM - 05:30 PM

Ministry of Hajj and Umrah Nusuk Inaya

Speaker

Mr. Mansour Al-Tuwaireqi
Head of Nusuk Inaya Centers
  06:00 PM - 07:30 PM
90 min

Nusuk Masar Journey for Pilgrims Affairs Offices and Affiliated Organizers
This workshop focuses on reviewing the workflow of the Nusuk Masar platform, highlighting new procedures introduced for the 1447 AH Hajj season, and clarifying the operational stages involved in the platform’s processes. It also discusses challenges encountered during the 1446 AH season and presents proposed solutions to enhance efficiency and coordination for the upcoming year.

Arabic
Room 1
  06:00 PM - 07:30 PM

Agency for Planning and Digital Transformation

Speaker

Mr. Mohammed Iskandarani
Director of Overseas Hajj Routes Unit, Hajj Systems and Data Center Ministry of Hajj and Umrah
  06:00 PM - 07:30 PM
90 min

Arabic-Savvy AI: Enhancing Pilgrim Communication Through Advanced Language Technologies
This workshop focuses on leveraging artificial intelligence to enhance the experience of Hajj and Umrah visitors through the use of advanced language models and intelligent agents. These technologies aim to bridge Arabic dialects with Modern Standard Arabic, facilitating seamless communication and delivering instant, more effective assistance and services.

Arabic
Room 2
  06:00 PM - 07:30 PM

Prince Mugrin bin Abdulaziz University

Speaker

Dr. Somayya Al-Shiffar
Associate Professor at Prince Mugrin bin Abdulaziz University
  06:00 PM - 07:30 PM
90 min

Empowering Talent for the Hajj Workforce
This workshop introduces a national digital initiative powered by artificial intelligence that aims to attract and develop Saudi talent for the Hajj and Umrah sectors. It connects job seekers with suitable opportunities and supports the Pilgrim Experience Program by enhancing recruitment efficiency and improving the quality of services provided to pilgrims and Umrah visitors.

Arabic
Room 3
  06:00 PM - 07:30 PM

Ikram Al-Dhaif Tourism Company (Ashraqat)

Speaker

Dr. Faisal Al-Juhani
Assistant to the Chief Executive Officer at Ikram Al-Dhaif Tourism Company (Ashraqat)
  06:00 PM - 07:30 PM
90 min

Arbitration and Mediation for Resolving Commercial Disputes
The workshop presents the concept of Alternative Dispute Resolution (ADR), its types, differences, and significance within the business environment. It also highlights the institutional services offered by the Saudi Center for Commercial Arbitration (SCCA) and outlines mechanisms for leveraging these services to resolve disputes professionally and efficiently—ensuring speed, confidentiality, and neutrality between the parties.

Arabic
Room 4
  06:00 PM - 07:30 PM

Saudi Center for Commercial Arbitration

Speaker

Mr. Musaed Al-Kharb
Director of Business Development and Partnerships at Saudi Center for Arbitration
  08:00 PM - 09:00 PM
60min

Professional Communities of Practice and Their Impact on Enhancing the Pilgrim Experience Ecosystem
This workshop, held as part of efforts to enhance service quality for pilgrims and promote a culture of innovation, introduces the audience to the role of professional incubators in supporting and empowering high-impact initiatives. It highlights the importance of communities of practice as platforms for sharing expertise and generating innovative solutions, and includes practical exercises to design initiatives that improve the Hajj and Umrah experience, enhance operational efficiency, and elevate service quality.

Arabic
Room 4
  08:00 PM - 09:00 PM

General Authority for Awqaf - Knowledge Endowment (Ma'arif)

Speaker

Dr. Nasser Al-Sahli
Faculty Member, King Abdulaziz University and Consultant at General Authority for Awqaf - Knowledge Endowment (Ma’arif)
  08:00 PM - 09:00 PM
60min

Health Capsule to Enhance Access to Healthcare
This workshop presents the Health Capsule experience from the previous Hajj season, highlighting plans for its development and expansion to improve accessibility and healthcare delivery for pilgrims.

Arabic
Room 2
  08:00 PM - 09:00 PM

Fakeeh Healthcare Group

Speaker

Mr. Anmar Fathaldin
Director of Innovation Complex at Fakeeh Healthcare Group
  08:00 PM - 09:00 PM
60min

Ajeer Platform: Digital Transformation to Enable Seasonal Work During Hajj
This workshop presents the Ajeer Platform, one of the key national initiatives under the Ministry of Human Resources and Social Development, which drives a comprehensive digital transformation in managing and organizing seasonal work during the Hajj season. It highlights how the platform empowers the workforce, enhances compliance and governance, and supports employers and service providers serving the pilgrims - all in alignment with Saudi Vision 2030 objectives to develop the labor market and improve its overall efficiency.

Arabic
Room 3
  08:00 PM - 09:00 PM

Ministry of Human Resources and Social Development

Speaker

Ms. Nahla Al-Abdan
Senior Product Excellence Manager – Ajeer Platform at Ministry of Human Resources and Social Development
  08:00 PM - 09:00 PM
60min

One Voice from 80 Countries: The Kingdom’s Role in Communication Management and Enhancing the Global Hajj Experience
This workshop highlights the Kingdom’s leadership role and efforts to strengthen its positive global image, positioning Hajj as a form of soft power that showcases Saudi Arabia’s organizational, humanitarian, and technological excellence in serving the pilgrims.

Arabic
Room 1
  08:00 PM - 09:00 PM

General Directorate of Media and Corporate Communication – Ministry of Hajj and Umrah

Speaker

Mr. Marwan Al-Zouri
Director General of Media and Corporate Communication at the Ministry of Hajj and Umrah
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